Katinger.com

Friday, October 22, 2004

Web Analytics Problems

I've just taken a new job (more on that later) in which it looks like web analytics will play a larger role than it has in any of my previous positions. Perhaps that's why I found this list so interesting...
Today's Top 10 Web Analytics Problems
  1. So Many Tools, So Little Time
  2. Dependence on It to Get Things Done
  3. Expectations of Accuracy
  4. Went Shopping for Answers, but Only Got Data
  5. Got Tools and Lots of Reports, but No Analysts
  6. No Benchmarks
  7. Normalizing Metrics Across Design Changes
  8. Data Integration
  9. Putting Web Analytics Data to Use
  10. TCO Surprises

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